Certified Marketplace Seller Course

📘 MODULE-WISE COURSE CONTENT / SYLLABUS

📍 MODULE 1: Introduction to Ecommerce & Marketplace Selling (Session 1)

Topics Covered:

• What is Ecommerce? Types (Marketplace vs. Website)

• Difference between Amazon, Flipkart & Meesho

• Marketplace ecosystem overview

• Understanding Seller Dashboard concept

• Requirements for starting as a seller

  • GST

  • PAN

  • Bank Account

  • Brand Name / Trademark (optional)

• Overview of Course Structure

Outcome: Student understands how online marketplaces work.

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📍 MODULE 2: Amazon Seller Registration & Account Setup (Sessions 2–3)

Session 2:

• How to create an Amazon Seller Account

• KYC requirements

• Dashboard navigation (Seller Central overview)

• Tax settings, Brand Registry basics

Session 3:

• Adding Pickup Address, Return Address

• Understanding FBA vs FBM (Easy Ship/Fulfilled by Amazon)

• Policy guidelines & performance metrics

• Account health, A-to-Z Claims, suspensions

Outcome: Complete Amazon account ready for cataloging.

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📍 MODULE 3: Flipkart Seller Registration & Account Setup (Session 4)

• Seller account creation

• Business & bank verification

• Understanding “Fulfilled by Flipkart” vs “Smart Fulfillment”

• Dashboard walkthrough

• Important Flipkart policies

• Listing Standards & Quality Guidelines

Outcome: Flipkart account setup completed.

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📍 MODULE 4: Meesho Supplier Account Setup (Session 5)

• Meesho supplier panel introduction

• KYC & onboarding steps

• Product category & quality requirements

• Meesho’s logistics system

• Payment cycle & order flow

Outcome: Meesho account setup ready to start listing.

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📍 MODULE 5: Product Research, Keyword Research & Pricing Strategy (Session 6)

• Winning product research techniques

• Tools (Free): Google Keyword Planner, Helium10 Free Tools, Flipkart Trends

• Competition analysis

• Pricing strategy

  • Break-even

  • Profit margin calculation

• Listing Image standards & lifestyle photos

Outcome: Student can identify profitable products.

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📍 MODULE 6: Product Listing & Cataloging (Sessions 7–9)

Session 7: Amazon Listing Basics

• Types of listings (Single, Variations)

• How to create a listing

• Understanding keywords, product title, bullet points

• A+ Content introduction

• Image & video guidelines

Session 8: Flipkart & Meesho Listing

• Flipkart attribute-based listing

• Catalog approval process

• Quality score improvement

• Meesho listing process

• Avoiding listing rejection

Session 9: Hands-On Practical Session

• Students create 2–3 listings on all platforms

• How to upload images, set prices, SKU, GST, HSN code

• Understanding Buy Box win strategy

Outcome: Student becomes confident in cataloging.

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📍 MODULE 7: Inventory Management & Order Processing (Session 10)

• Updating stock

• Using Easy Ship / Self Ship / FBA / Smart Fulfilment

• Shipping labels, packaging guidelines

• Tracking orders

• Handling returns & refunds

• Negative feedback management

Outcome: Students learn complete order cycle.

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📍 MODULE 8: Ads, Promotions & Growth Tools (Sessions 11–12)

Session 11: Amazon Ads (PPC)

• Sponsored Products

• Sponsored Brands

• Auto vs Manual campaign

• Keyword targeting, bidding strategies

• Ads optimization techniques

Session 12: Flipkart Ads & Meesho Promotions

• Flipkart Ads Manager

• Boosting products on Meesho

• Deals, discounts, coupons

• Festival sale preparation

Outcome: Students can run ads and increase sales.

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📍 MODULE 9: Payment Settlement & Reports (Session 13)

• Understanding marketplace fees

• Commission, shipping fee, ads fee

• How payment cycles differ

• Settlement reports

• How to check profit/loss

• GST report download

Outcome: Student can calculate actual profit.

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📍 MODULE 10: Account Safety & Policy Compliance (Session 14)

• Account health monitoring

• Intellectual property & copyright issues

• Listing violations

• Avoiding suspension

• How to recover suspended accounts

Outcome: Reduces risk of seller account issues.

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📍 MODULE 11: Branding & Review Building Strategy (Session 15)

• Building a strong online brand

• Customer service best practices

• Handling negative reviews

• Packaging & unboxing experience

• Brand Story, brand storefront basics

Outcome: Students learn long-term growth techniques.