Master SEO, SMM, WordPress, Google Ads, Analytics & Freelancing — Become Job-Ready in 6 Months

Course Duration 6 Months
Days in a week 2 Days
Time Duration Per Class 1.5 hours per class
Available Class Time Morning: 7:30 AM to Night: 9:00 PM (in Between)
Center Operation Class Days Monday to Saturday
Mode of Class Offline [Classroom]
Certification by ALL INDIA INFORMATION TECHNOLOGY ASSOCIATION [AIITA] & DITRP
Certification Body An Autonomous Body Reg. Under Govt. of India
Mode of Payment One-Time or Installments (EMI)

Raj Nandan Dhanuk

I have recently completed my course DDM ( Diploma in Digital Marketing ). The course content was well structured and easy to follow.
Miloy sir, his teaching techniques is very good and advanced. I’m very gladly informed that I am a student of AIITA Computer Training Centre…..

Anusree Ghosal

This is really a very good institute. I had a wonderful learning experience. The faculty is kind and helpful. Each and every student is given proper attention individually. The center is well equipped so as to provide uninterrupted teaching facility. I think all the students who want quality teaching should opt for this institute as they value the money .

Course Overview

The Diploma in Digital Marketing (DDM) at NiOSDiT is a comprehensive, practical and industry-focused digital marketing & e-commerce training program in Kolkata designed for students, job seekers, working professionals, business owners and freelancers.
This course covers SEO, Social Media Marketing, WordPress development, Email Marketing, Google Ads, Google Analytics, E-commerce marketing, Affiliate Marketing, Content Marketing and more.

MODULE 10:

Lead Generation & CRM

  • Online lead generation strategies
  • Landing pages & form automation
  • WhatsApp marketing & automation
  • Email marketing fundamentals
  • Newsletter, funnels & nurturing methods

MODULE 11:

E-Commerce Website Development

  • Full e-commerce store setup on WordPress
  • Product pages, checkout, inventory, delivery zones
  • Payment gateway integration
  • Stock maintenance tools
  • Product code/SKU generation

MODULE 12:

Marketplace Selling (India’s Top Platforms)

  • Training on Amazon, Flipkart, Meesho
  • Product upload, SEO, pricing
  • Order, shipping & return management
  • Shipping strategies for marketplaces

Who This Course Is For:

  • Students (After 10th, 12th, Graduation)
  • Job Seekers looking for digital marketing career
  • Business Owners wanting to grow online
  • Freelancers, Bloggers & Content Creators
  • Working professionals upgrading skills

Problems This Course Solves:

  • Lack of proper industry-focused digital marketing training
  • Difficulty in finding job-ready skills
  • Need for practical SEO training & social media expertise
  • Lack of real marketplace/industry practice

Key Features

  • AIITA Government-Recognized Certification
  • Live Classroom Training (Offline)
  • Hands-on Practice + Assignments
  • Real Marketplace E-Commerce Training
  • Experienced Trainers
  • Placement Assistance
  • Website & Campaign Building Practice
  • Freelancing Guidance

NiOSDiT (National Institute Of Skill Development And IT), located in Behala, Kolkata, offers the best digital marketing and e-commerce course designed for students, professionals, entrepreneurs, and freelancers who want to master the world of online business.

  • Digital Marketing Overview
  • WordPress Website Development
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email Marketing
  • E-Commerce Marketing
  • Landing Page Creation
  • Google Display Ads
  • Online Reputation Management (ORM)
  • Google Ads
  • Google Analytics
  • Content Marketing
  • Affiliate Marketing
  • Freelancing & Blogging

Detailed Syllabus

Module 1:

Digital Marketing Overview

Basics of digital marketing, channels, scope, career opportunities, online consumer behavior.

Module 2:

WordPress Website Development

Installing WordPress, themes, plugins, creating pages, blog setup, website optimization.

Module 3:

SEO (Search Engine Optimization)

On-page SEO, off-page SEO, technical SEO, keyword research, link building, Google Search Console.

Module 4:

Social Media Marketing (SMM)

Facebook & Instagram marketing, LinkedIn, ads setup, targeting, content strategy, social media tools.

Module 5:

Email Marketing

Email list building, automation, MailChimp setup, newsletters, analytics, drip campaigns.

Module 6:

E-Commerce Marketing

Amazon & Flipkart seller basics, product listing, cataloging, analytics, PPC fundamentals.

Module 7:

Lead Generation

Lead funnels, organic & paid lead generation, landing page integration, conversion strategies.

Module 8:

Landing Page Creation

High-converting landing page design, CTA optimization, A/B testing, integrations.

Module 9:

Google Display Ads

Display campaigns, remarketing, banner ads, targeting, metrics.

Module 10:

ORM (Online Reputation Management)

Brand monitoring, review handling, online presence improvement.

Module 11:

Google Ads

Campaign setup, keyword strategy, conversion tracking, optimization, certification guidance.

Module 12:

Google Analytics

Traffic analysis, event tracking, user behavior insights, goal setup, reporting.

Module 13:

Content Marketing

Content strategy, SEO writing, blog content planning, content funnels.

Module 14:

Affiliate Marketing

Affiliate networks, promotion methods, website setup, tracking & monetization.

Module 15:

Freelancing Training

Fiverr/Upwork setup, portfolio building, pricing, client communication.

Module 16:

Blogging & Monetization

Niche selection, blog setup, SEO for blogs, AdSense monetization strategies.

Why Choose NiOSDiT !

  • 10+ Years Experienced Faculty
  • Practical, Real Project-Based Learning
  • Bengali + English Class Support
  • Government-Recognized Certification (AIITA)
  • Flexible Class Timing
  • Best Digital Marketing Training Institute in Kolkata
  • Affordable Digital Marketing Course Fees with EMI
  • 100% Practical SEO, SMM & Google Ads Training

ELIGIBILITY / REQUIREMENTS

Who Can Join?

  • Students from any stream (Arts / Commerce / Science) can join
  • College students looking to build digital skills
  • Working professionals wanting to switch to digital careers
  • Business owners who want to grow online
  • Anyone interested in Digital Marketing, E-Commerce, or AI tools

Basic Knowledge Needed

  • Very basic computer knowledge (typing, browsing)
  • Ability to use a smartphone & internet
  • Basic English reading (Bengali support available)
  • No coding or advanced technical skill required
  • A learning mindset and commitment to practice

TOOLS & PLATFORMS YOU WILL LEARN

  • Google Ads
  • Google Analytics
  • WordPress
  • SEO Tools
  • Canva
  • Meta Business Suite
  • Amazon Seller Central
  • Flipkart Seller Hub
  • E-commerce Listing Tools
  • Social Media Marketing Tools

Frequently Asked Questions (faqs)

What is the duration of the digital marketing course?

The Diploma in Digital Marketing (DDM) at NiOSDiT is a 6-month offline classroom training program.

Which digital marketing course is best in Kolkata?

NiOSDiT’s DDM program is considered the best digital marketing course in Kolkata with certification.

Do you provide placement assistance?

Yes, we provide placement assistance + internship support.

Course Duration 6 Months
Days in a week 2 Days
Time Duration Per Class 1.5 hours per class
Available Class Time Morning: 7:30 AM to Night: 9:00 PM (in Between)
Center Operation Class Days Monday to Saturday
Mode of Class Offline [Classroom]
Certification by ALL INDIA INFORMATION TECHNOLOGY ASSOCIATION [AIITA] & DITRP
Certification Body An Autonomous Body Reg. Under Govt. of India
Mode of Payment One-Time or Installments (EMI)

Course Overview

Simple Explanation of the Course

This course teaches you how to start, manage and grow an e commerce business using AI tools, modern digital marketing strategies, and real marketplace training.
You will learn:

  • How to build WordPress ecommerce websites
  • How to run Amazon ecommerce business, Flipkart ecommerce course,
  • Meesho ecommerce course, Quick Commerce training, Blinkit ads course,
  • and eBay dropshipping full course
  • How to do SEO, social media marketing, Google Ads, Google Display Ads, and email marketing
  • How to create landing pages, run affiliate marketing, do lead generation, manage ORM, and track everything using Google Analytics certification skills
  • How to use AI tools for automation, product research, content creation, ads, and reporting

This is a full e commerce course, digital marketing and ecommerce course, and ecommerce certification course – all combined into one.

Who This Course Is For

This course is perfect for:

  • Students after 12th

Looking for e commerce courses after 12th, digital marketing course with placement, or best ecommerce course in India.

  • Freshers & Job Seekers

    Searching for digital marketing training, best digital marketing course in Kolkata, SEO course in Kolkata, social media marketing course, or wordpress course with certificate.

  • Entrepreneurs & Business Owners

    Who want to scale business using e commerce business learning course, landing page ecommerce, marketplace training, amazon marketplace training, or government e marketplace training.

  • Freelancers & Beginners

    Looking for freelancing course, affiliate marketing for beginners, blogging course, or best email marketing course.

  • Anyone Who Wants to Learn E-commerce & Digital Marketing From Zero

    With or without any technical background.

What Problems This Course Solves

1. Lack of Practical Skills

Most learners know theory but can’t apply it. This course gives hands-on training, marketplace practice and website-building skills.

2. Confusion About Where to Start

Whether you want to learn SEO training in Kolkata, Google Ads certification, social media marketing, or amazon ecommerce course, everything is structured step-by-step.

3. No Guidance on Building an E-Commerce Career

We help you understand digital marketing course duration, digital marketing course fees, E Commerce course fees Kolkata, and how to build a successful career with placement assistance.

4. No Clarity on Starting an Online Business

This course solves all questions including:

  • How to start Amazon ecommerce business?
  • How to run Flipkart, Meesho, eBay, Shopify or WordPress marketplaces?

Key Features

Industry-Recognized Certificate

Get a professional course completion certificate that adds strong value to your resume and boosts your credibility in both digital marketing and e-commerce careers.

Live Interactive Classes

Attend live classes led by expert trainers where you can ask questions, clear doubts, and learn concepts in real time with practical demonstrations.

100% Hands-On Training

Learn by doing.
From website creation, SEO, ads setup, marketplace management, quick commerce, email marketing, analytics, to AI tool implementation—everything is taught through practical sessions.

 Assignments + Real Marketplace Practice

Students will work directly on Amazon Seller Central, Flipkart Seller Hub, Meesho, and even eBay dropshipping tasks. They will also build WordPress e-commerce websites, create landing pages, run social media campaigns, and set up Google Search & Display Ads. Every assignment includes real marketplace practice to make students fully job-ready.

Digital Marketing Foundation

Digital Marketing Overview
Understand how digital marketing, AI tools, e-commerce platforms, and online branding work together for business growth.

Website & SEO Mastery

Learn to build and manage professional WordPress websites—whether it’s a business site, a landing page, or a full-fledged e-commerce store. You’ll master Search Engine Optimization from the ground up: diving into on-page SEO (keyword research, meta tags, site structure, content optimization, schema) and off-page SEO (backlinks, guest posts, reputation building) to drive real, organic traffic.

Google Ads & Analytics

You’ll learn to run high-performing Google Search Ads for leads and sales, create effective Google Display Ads with remarketing and targeting strategies, and manage YouTube Video Ads for branding and conversions. The module also covers Google Analytics, helping you track visitors, traffic sources, user behavior, conversions, and overall campaign ROI.

Social Media Marketing

You will learn complete social media growth and advertising, including Facebook campaign creation, ads, boosting, and audience targeting. The Instagram module covers reels strategy, content planning, influencer outreach, and ad campaigns. You’ll also master LinkedIn for B2B marketing, company branding, and lead generation. Additionally, the YouTube module teaches channel setup, SEO, video optimization, and monetization strategies for long-term growth.

Lead Generation & Conversion

You will learn powerful online lead generation methods using landing pages, ads, email, and inquiry forms. The module includes creating high-converting landing pages for both e-commerce and service businesses. You’ll also master email marketing through newsletters, automation, funnels, and nurturing sequences, along with WhatsApp marketing using broadcasts, API tools, automation, and chatbot flows to maximize conversions.

E-Commerce Website Development

You will learn to build complete WordPress-based e-commerce websites with fully integrated product pages, checkout systems, inventory management, and delivery zone setup. Along with this, you’ll gain Marketplace Mastery—training to sell on India’s top e-commerce platforms and manage real online stores effectively.

Amazon Seller Central

  • Account setup & verification
  • Product listing & optimization
  • Ads Campaign (Amazon PPC)
  • Brand Store Setup
  • FBA, FBM, Logistics & Inventory
  • Payments, reports & settlement
  • SEO for Amazon (A+ content, keywords, ranking)

Flipkart Seller Hub

  • Account creation & dashboard
  • Catalogue creation
  • Ads campaigns
  • Inventory, order management & returns
  • Flipkart SEO & promotions

Meesho Account Management

  • Onboarding
  • Product upload
  • Pricing & promotion
  • Order flow & logistics
  • Best-selling product strategies

E-Commerce Essentials

  • Logistics & courier selection
  • Inventory control
  • Payment gateway integration
  • Product SEO
  • Catalog creation
  • Pricing strategy
  • GST basics for e-commerce
  • Return, refund & settlement handling

Technical & Productivity Skills

  • Payment Gateway Integration
    Razorpay, Cashfree, PayU & more.
  • Stock Maintenance Software
    Simple tools to track inventory & stock flow.
  • Using Microsoft Excel
    Reporting, formulas, sheets, analysis for e-commerce.
  • Product Code Generation
    SKU system creation for marketplaces & websites.

Product Catalogue Creation

Create marketplace-ready catalogue sheets for:

  • Amazon
  • Flipkart
  • Meesho
  • WordPress Ecommerce
  • Shopify (optional)

MODULE 1:

Digital Marketing Foundation

  • Introduction to Digital Marketing
  • Understanding Customer Behavior
  • Online Branding
  • AI in Digital Marketing
  • Marketing Funnels & Conversion Basics

MODULE 2:

WordPress Website Development

  • Installing WordPress
  • Themes & Plugins
  • Designing Pages & Menus
  • Building Landing Pages
  • Creating E-Commerce Websites
  • Payment Gateway Integration (Razorpay, Cashfree, PayU)

MODULE 3:

Search Engine Optimization (SEO)

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

MODULE 4:

Google Ads Mastery

  • Google Search Ads
  • Google Display Ads
  • Google Video Ads (YouTube Ads)
  • Campaign Setup & Optimization
  • Remarketing Campaigns
  • Conversion Tracking

MODULE 5:

Google Analytics

  • Google Analytics Setup
  • Traffic & Audience Analysis
  • Event & Conversion Tracking
  • Reporting & Insights

MODULE 6:

Social Media Marketing

  • Social Media Strategy
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Content Calendar Planning
  • Social Media Ads Setup

MODULE 7:

Lead Generation & Automation

  • Lead Magnet Creation
  • WhatsApp Marketing
  • Email Marketing (Automation, Funnels, Mailers)
  • Landing Page Creation
  • Lead Form Optimization

MODULE 8:

E-Commerce Website Development

  • WordPress E-Commerce Setup
  • Product Pages & Categories
  • Inventory Setup
  • Shipping Zones
  • Checkout Optimization

MODULE 9:

Marketplace Mastery

  • Account Setup
  • Product Listing
  • SEO for Amazon
  • Flipkart Seller Hub
  • Ads & Promotions
  • Meesho Account Management

MODULE 10:

AI Tools for Digital Marketing & E-Commerce

  • AI Photo Editor
  • AI Content Writing
  • Automated Caption Writing
  • Product Listing Optimization with AI
  • AI Ads Creative Tools
  • Automation Bots

MODULE 11:

Technical Skills

  • Payment Gateway Integration
  • Stock Maintenance Software
  • Microsoft Excel for Business
  • Product Code / SKU Generation
  • GST Basics for E-Commerce Sellers

MODULE 12:

Product Catalogue Creation

  • Amazon Catalogue Sheet
  • Flipkart Catalogue Sheet
  • Meesho Catalogue Sheet
  • SEO Product Titles & Descriptions
  • Image Optimization Standards

Why Choose NiOSDiT !

  • Industry-experienced faculty
  • 100% practical, hands-on training
  • Live classes with Bengali + English support
  • Real marketplace practice (Amazon, Flipkart, Meesho)
  • AI-integrated learning for marketing & e-commerce
  • Step-by-step WordPress + SEO + Ads training
  • Assignments based on real business scenarios
  • Personalized mentorship & small batch sizes
  • Placement support (if available)
  • Build your own e-commerce website
  • Learn to run marketplaces from scratch
  • Catalogue creation & product SEO training
  • Professional certification after course completion
  • Affordable fees with high-value learning
  • Freelancing guidance + career roadmap
  • Tools training: Excel, automation tools, AI tools
  • Payment gateway, inventory & SKU management training
  • Work on live projects & capstone assignments

Eligibility / Requirements

Who Can Join?

  • Students from any stream (Arts / Commerce / Science) can join
  • College students looking to build digital skills
  • Working professionals wanting to switch to digital careers
  • Business owners who want to grow online
  • Anyone interested in Digital Marketing, E-Commerce, or AI tools

Basic Knowledge Needed

  • Very basic computer knowledge (typing, browsing)
  • Ability to use a smartphone & internet
  • Basic English reading (Bengali support available)
  • No coding or advanced technical skill required
  • A learning mindset and commitment to practice

Tools & Platforms Students Will Learn

  • Amazon Seller Central (Product listing, cataloging, ads, reports)
  • Flipkart Seller Hub (Dashboard, listings, order management)
  • Meesho & Snapdeal Seller Panels
  • Shopify Dashboard (Store setup & management)
  • WordPress + WooCommerce
  • Myntra / Ajio onboarding basics
  • Canva (Designing creatives, ads, thumbnails)
  • Google Workspace Tools (Drive, Forms, Sheets, Docs)
  • AI Tools for E-Commerce (ChatGPT, Bard, Lumen5, Jasper etc.)
  • Listing Tools (Bulk upload sheets, templates, cataloging tools)
  • Product Research Tools (Jungle Scout, Helium10 basics)
  • SEO Tools (Ubersuggest / SEMrush basics)
  • Social Media Tools (Meta Business Suite, Creator Studio)
  • E-Commerce Photography Basics Tools (Mobile setups, editing apps)

Frequently Asked Questions (faqs)

What documents are required for admission?

  • Aadhaar Card (for identity verification)
  • 1 Passport-size photo
  • Last qualification certificate (optional)
  • Email ID & Mobile number (active)
  • Admission form (provided by NIOSDIT)

What is the timing of the classes?

  • Morning Batch: 7:30 AM – 9:00 AM
  • Afternoon Batch: 11:30 AM – 1:00 PM
  • Evening Batch: 4:30 PM – 6:00 PM

Is this course suitable for beginners?

Yes! Even if you have zero knowledge, you can join.

Course Duration 12 Months ( 1 Year )
Days in a week 2 Days
Time Duration Per Class 1.5 hours per class
Available Class Time Morning: 7:30 AM to Night: 9:00 PM (in Between)
Center Operation Class Days Monday to Saturday
Mode of Class Offline [Classroom]
Certification by ALL INDIA INFORMATION TECHNOLOGY ASSOCIATION [AIITA] & DITRP
Certification Body An Autonomous Body Reg. Under Govt. of India
Mode of Payment One-Time or Installments (EMI)

Course Overview

Simple Summary of the Program

This course guides you step-by-step on how to launch, manage, and expand an e-commerce business using AI tools, modern marketing strategies, and real marketplace implementation.
You will learn:

  • How to build complete WordPress e-commerce websites
  • How to run Amazon, Flipkart, Meesho, Quick Commerce, Blinkit Ads, and eBay dropshipping businesses
  • How to perform SEO, manage social media ads, run Google Ads & GDN campaigns, and execute email marketing
  • How to build landing pages, generate leads, run affiliate marketing, manage online reputation, and track performance through Google Analytics
  • How to use AI tools for automation, product research, content creation, ad setups, and performance reporting

This is an all-in-one digital marketing + e-commerce + AI automation certification program.

Who This Course Is For

This program is ideal for:

  • Students after 12th

Who want a career-focused digital marketing or e-commerce course with placement opportunities, or the best e-commerce course in India.

  • Freshers & Job Seekers

    Interested in learning digital marketing, SEO, social media marketing, Amazon selling, or WordPress with certification.

  • Entrepreneurs & Business Owners

    Aiming to grow their business through e-commerce, marketplace selling, landing pages, Amazon marketplace, or GeM training.

  • Freelancers & Beginners

    Searching for practical training in freelancing, blogging, affiliate marketing, or email marketing.

  • Anyone Who Wants to Start from Zero

    No technical skills required — perfect for complete beginners.

What Problems This Course Solves

1. Lack of Real Practical Knowledge

Most learners study theory but struggle to implement it. This course gives hands-on website building, ads creation, marketplace training, and real projects.

2. Not Knowing Where to Begin

Whether you want to start with SEO, Google Ads, social media marketing, or Amazon selling, everything is organized in a clear step-by-step format.

3. No Proper Direction for E-Commerce Careers

We guide you through understanding course duration, fees, job roles, and career paths with placement assistance.

4. Confusion About Starting an Online Business

You’ll get answers to all key questions like:

  • How to start Amazon or Flipkart business?
  • How to sell on Meesho, Shopify, WordPress, or eBay?

Key Features

Industry-Recognized Certificate

Get a professional course completion certificate that adds strong value to your resume and boosts your credibility in both digital marketing and e-commerce careers.

Live Interactive Classes

Attend live classes led by expert trainers where you can ask questions, clear doubts, and learn concepts in real time with practical demonstrations.

100% Hands-On Training

Learn by doing.
From website creation, SEO, ads setup, marketplace management, quick commerce, email marketing, analytics, to AI tool implementation—everything is taught through practical sessions.

 Assignments + Real Marketplace Practice

Students will work directly on Amazon Seller Central, Flipkart Seller Hub, Meesho, and even eBay dropshipping tasks. They will also build WordPress e-commerce websites, create landing pages, run social media campaigns, and set up Google Search & Display Ads. Every assignment includes real marketplace practice to make students fully job-ready.

Digital Marketing Foundation

Digital Marketing Overview
Understand how digital marketing, AI tools, e-commerce platforms, and online branding work together for business growth.

Website & SEO Mastery

Learn to build and manage professional WordPress websites—whether it’s a business site, a landing page, or a full-fledged e-commerce store. You’ll master Search Engine Optimization from the ground up: diving into on-page SEO (keyword research, meta tags, site structure, content optimization, schema) and off-page SEO (backlinks, guest posts, reputation building) to drive real, organic traffic.

Google Ads & Analytics

You’ll learn to run high-performing Google Search Ads for leads and sales, create effective Google Display Ads with remarketing and targeting strategies, and manage YouTube Video Ads for branding and conversions. The module also covers Google Analytics, helping you track visitors, traffic sources, user behavior, conversions, and overall campaign ROI.

Social Media Marketing

You will learn complete social media growth and advertising, including Facebook campaign creation, ads, boosting, and audience targeting. The Instagram module covers reels strategy, content planning, influencer outreach, and ad campaigns. You’ll also master LinkedIn for B2B marketing, company branding, and lead generation. Additionally, the YouTube module teaches channel setup, SEO, video optimization, and monetization strategies for long-term growth.

Lead Generation & Conversion

You will learn powerful online lead generation methods using landing pages, ads, email, and inquiry forms. The module includes creating high-converting landing pages for both e-commerce and service businesses. You’ll also master email marketing through newsletters, automation, funnels, and nurturing sequences, along with WhatsApp marketing using broadcasts, API tools, automation, and chatbot flows to maximize conversions.

E-Commerce Website Development

You will learn to build complete WordPress-based e-commerce websites with fully integrated product pages, checkout systems, inventory management, and delivery zone setup. Along with this, you’ll gain Marketplace Mastery—training to sell on India’s top e-commerce platforms and manage real online stores effectively.

Amazon Seller Central

  • Account setup & verification
  • Product listing & optimization
  • Ads Campaign (Amazon PPC)
  • Brand Store Setup
  • FBA, FBM, Logistics & Inventory
  • Payments, reports & settlement
  • SEO for Amazon (A+ content, keywords, ranking)

Flipkart Seller Hub

  • Account creation & dashboard
  • Catalogue creation
  • Ads campaigns
  • Inventory, order management & returns
  • Flipkart SEO & promotions

Meesho Account Management

  • Onboarding
  • Product upload
  • Pricing & promotion
  • Order flow & logistics
  • Best-selling product strategies

E-Commerce Essentials

  • Logistics & courier selection
  • Inventory control
  • Payment gateway integration
  • Product SEO
  • Catalog creation
  • Pricing strategy
  • GST basics for e-commerce
  • Return, refund & settlement handling

Technical & Productivity Skills

  • Payment Gateway Integration
    Razorpay, Cashfree, PayU & more.
  • Stock Maintenance Software
    Simple tools to track inventory & stock flow.
  • Using Microsoft Excel
    Reporting, formulas, sheets, analysis for e-commerce.
  • Product Code Generation
    SKU system creation for marketplaces & websites.

Product Catalogue Creation

Create marketplace-ready catalogue sheets for:

  • Amazon
  • Flipkart
  • Meesho
  • WordPress Ecommerce
  • Shopify (optional)

MODULE 1:

Digital Marketing Foundation

  • Introduction to Digital Marketing
  • Understanding online consumer behavior
  • Marketing funnels, inbound & outbound strategies

MODULE 2:

Website & Designing Essentials

  • Basics of HTML
  • Free WordPress Website Development
  • Website structure, themes, plugins
  • Business website & landing page creation

MODULE 3:

Graphic & Creative Designing

  • Adobe Photoshop (Essentials)
  • Website banners
  • Product packaging & tag creation
  • Product catalogue designing

MODULE 4:

Search Engine Optimization (SEO)

  • On-page SEO
  • Off-page SEO
  • Local SEO
  • Keyword research, keyword types, filtering
  • SEO tools & Google Search Console
  • Blog, PR & content optimization
  • Online Reputation Management (ORM)

MODULE 5:

Social Media Marketing

  • Facebook Marketing (Organic + Ads)
  • Instagram Marketing (Reels, Ads, Growth)
  • LinkedIn Marketing (Branding + B2B Leads)
  • YouTube Marketing (Channel setup, SEO, Promotion)

MODULE 6:

Google Ads & Analytics

  • Google Search Ads
  • Google Display Ads
  • Google Video Ads
  • Google Analytics (Setup + Tracking)
  • Conversion tracking & campaign optimization

MODULE 7:

AI-Powered Creative & Content Tools

  • AI photo editing tools
  • AI content writing tools
  • Scriptwriting, captions, ad copies using AI

MODULE 8:

Video & Audio Editing

  • Editing short videos & reels
  • Voice editing, background cleanup
  • YouTube video optimization

MODULE 9:

Affiliate & Monetization Modules

  • Affiliate marketing for beginners
  • Google AdSense
  • YouTube monetization strategies

MODULE 13:

Business Management Tools

  • Tally with GST (Basics)
  • GST fundamentals
  • Invoice creation
  • Microsoft Excel for business reporting

MODULE 14:

Sales & Marketing Strategy

  • Product pricing & profit analysis
  • Upselling, cross-selling techniques
  • Customer retention strategies
  • Branding & PR development

Why Choose NiOSDiT !

  • Industry-experienced faculty
  • 100% practical, hands-on training
  • Live classes with Bengali + English support
  • Real marketplace practice (Amazon, Flipkart, Meesho)
  • AI-integrated learning for marketing & e-commerce
  • Step-by-step WordPress + SEO + Ads training
  • Assignments based on real business scenarios
  • Personalized mentorship & small batch sizes
  • Placement support (if available)
  • Build your own e-commerce website
  • Learn to run marketplaces from scratch
  • Catalogue creation & product SEO training
  • Professional certification after course completion
  • Affordable fees with high-value learning
  • Freelancing guidance + career roadmap
  • Tools training: Excel, automation tools, AI tools
  • Payment gateway, inventory & SKU management training
  • Work on live projects & capstone assignments

Eligibility / Requirements

Who Can Join?

  • Students from any stream (Arts / Commerce / Science) can join
  • College students looking to build digital skills
  • Working professionals wanting to switch to digital careers
  • Business owners who want to grow online
  • Anyone interested in Digital Marketing, E-Commerce, or AI tools

Basic Knowledge Needed

  • Very basic computer knowledge (typing, browsing)
  • Ability to use a smartphone & internet
  • Basic English reading (Bengali support available)
  • No coding or advanced technical skill required
  • A learning mindset and commitment to practice

Tools & Platforms Students Will Learn

  • Amazon Seller Central (Product listing, cataloging, ads, reports)
  • Flipkart Seller Hub (Dashboard, listings, order management)
  • Meesho & Snapdeal Seller Panels
  • Shopify Dashboard (Store setup & management)
  • WordPress + WooCommerce
  • Myntra / Ajio onboarding basics
  • Canva (Designing creatives, ads, thumbnails)
  • Google Workspace Tools (Drive, Forms, Sheets, Docs)
  • AI Tools for E-Commerce (ChatGPT, Bard, Lumen5, Jasper etc.)
  • Listing Tools (Bulk upload sheets, templates, cataloging tools)
  • Product Research Tools (Jungle Scout, Helium10 basics)
  • SEO Tools (Ubersuggest / SEMrush basics)
  • Social Media Tools (Meta Business Suite, Creator Studio)
  • E-Commerce Photography Basics Tools (Mobile setups, editing apps)

Frequently Asked Questions (faqs)

What documents are required for admission?

  • Aadhaar Card (for identity verification)
  • 1 Passport-size photo
  • Last qualification certificate (optional)
  • Email ID & Mobile number (active)
  • Admission form (provided by NIOSDIT)

What is the timing of the classes?

  • Morning Batch: 7:30 AM – 9:00 AM
  • Afternoon Batch: 11:30 AM – 1:00 PM
  • Evening Batch: 4:30 PM – 6:00 PM

Is this course suitable for beginners?

Yes! Even if you have zero knowledge, you can join.

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